What is Puro.Earth?
Puro.earth is a leading standard and registry for industrial carbon removal credits, focusing exclusively on methods that remove CO₂ from the atmosphere and store it durably. It aims to accelerate the carbon removal industry by providing a transparent and credible marketplace for high-quality, engineered carbon removal solutions.
Why is Puro.Earth important?
Puro.earth is important because it addresses the critical need for a dedicated standard for carbon *removal*, distinct from emissions avoidance or reduction. By focusing on durability, measurability, and verifiability of removal technologies, it helps build trust and direct finance specifically towards scaling the engineered carbon removal sector.
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Frequently asked questions
Puro.earth certifies various engineered carbon removal methods, including biochar, carbonated building materials (e.g., carbon-negative concrete), geologic storage of captured CO₂, and direct air capture.
Puro.earth's methodologies ensure that the carbon is physically removed from the atmosphere and stored for a minimum of 100 years, with strong requirements for monitoring, reporting, and third-party verification.
Yes, Puro.earth's focuses on engineered and industrial carbon removal methods, distinguishing itself from standards that cover nature-based solutions or emissions reductions.